How we test. Seven steps to a recommendation.
AI-powered data analysis, professional source evaluation and our own product testing—combined into recommendations you can actually trust.
We don't rely on a single source. We combine AI-powered data analysis, professional test reports, thousands of real customer reviews and, where needed, our own product tests.
Market Analysis With AI
We map the entire market with AI. That means reading studies, real product reviews and social media posts. What comes out is a complete picture of the category.
Defining the Rating Criteria
Every product category gets its own rating criteria. Then we weight them by how much they actually matter. Usually that means value for money, customer feedback and category-specific factors.
Research and Source Review
We work through every relevant product review, test report and comparison. The sources: published data from regulators and standards bodies, plus test reports from independent testing organizations. Real customer feedback and social media posts round it out.
AI-Assisted Product Analysis
For each product, the AI reads every customer rating—on Amazon and other platforms. Then come social media comments, ingredient lists and technical specs. The result is a score from 1 to 10.
Our Own Hands-On Tests
When the data doesn't line up, we buy the product with our own money. Then we test it ourselves. That's how we find out whether the reviews and the research hold up in real life.
Structured Test Reports
Every product becomes a structured test report. Pros and cons, all of them—so you get the full picture.
Building the Comparison
Every score feeds into one big comparison article, where we rank the products at a glance. You find the right one—without spending hundreds of hours on research yourself.
Why this approach works
Most comparison sites lean on a single source of information. We combine four: AI-powered data analysis, professional test reports, real customer feedback and our own testing.
The result: you find the right product without spending hundreds of hours on research yourself.